Voyager Journal — English

You Must Create

2012 English Inspiration menswear music sneakers

Started in 1995, You Must Create is an English label with two eponymous shops in London. Drawing on diverse sources of inspiration, YMC creates beautiful and bold clothing for the chic and cheeky set. Their designs are clean, a bit vintage inspired, a bit workwear inspired, a bit outdoorsy, and decidedly fun. YMC's designer, Jody Fraser, answered a few questions for Revolver about his processes and inspirations, past and current.    In your "About" section on the website, you've included the sentence "YMC were and will always be defined as much by what they are against as what they are for." This...

Read more →